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  • Location strategies for your retail business — the higher your sales, the lower your occupancy costs

    Published by High Associates. on March 14th, 2012
    retail development and location strategy related to sales

    A key component of every retail business plan is determining who your customer is, where they live, and what their shopping and spending habits are. Then you need to find the greatest concentration of them and determine if it's enough to generate the sales you need to do a great business.    Determining who your customer is and where they shop Demographic and psychographic data and mapping can help you do so. Once you know where your customers live, the roads they travel, and where they usually shop, … READ MORE